A friend of mine sent me this picture of a billboard promoting Down Syndrome awareness. The awesomely large billboard, located in one of the busiest parts of Florence, Italy features the very popular (and overused) phrase “Keep Calm It’s Only An Extra Chromosome” on an orange background with a picture of an adorable girl with Down syndrome. (You may have seen this saying on a tee-shirt by the way.)
I have to admit when I saw the picture I thought it may have been photoshopped (read: fake.) I even did some Google searches trying to find some mention of a Down Syndrome billboard going up in Italy, but found nothing (and I consider myself a pretty good Google-er!)
But the friend that sent me this picture assures me it’s real, and from the looks of it, I agree.
So here’s a picture of the mystery billboard.
It makes me excited to see billboards like this, if nothing more just to help the public see that “Down Syndrome is ok.” That indeed Down syndrome is only an extra chromosome and children like my son isn’t suffering, sick, or in need of someone to “pray his Down syndrome away.”
So kudos to whoever put this billboard up, and keep up the awesome work!
I’d like to know more information about this billboard. Who’s behind it? Why is it in English as opposed to Italian (another reason I thought it was fake.) What does the fine print say? Etc… From these stats I know a lot of people from Italy read our blog, so if you’re reading this and have some information about this billboard please fill us in!
To everyone else, what do you think of this billboard? Do you think billboards like this help break some of the inaccurate stereotypes about Down syndrome? Would you like to see more of them go up? Leave a comment below and chime in!